By: Brenda Pollack, Chair, District Public Image Committee, RC of Biddeford-Saco
For more than 100 years, Rotary has united leaders who are committed to using their expertise to improve communities. While we’ve made a significant difference around the world, many people still don’t fully understand who we are as people of action and what makes us unique. People of Action isn’t an advertising campaign. It’s the way we talk about and present ourselves and it supports the message that, together, we envision a world where people take action to create lasting change. It’s a message based on stories of local impact, so it’s important that we tell our story in ways that help people everywhere understand what Rotary does, how we’re people of action, and why our work matters.
Avoiding common errors
Every member plays a role in strengthening the Rotary brand. You and your club help build Rotary’s brand recognition by using our logos correctly and consistently.
Review these examples of how to use Rotary’s brand guidelines to avoid common errors.
Correct: When creating your official logo, use your club, district, or zone logo instead of the Rotary, Rotaract, or Interact Masterbrand Signature alone.
Incorrect: Don’t use the Rotary, Rotaract, or Interact Masterbrand Signature without your club, district, or zone name, with other elements, color change, or in a photo or image other than the one provided by Rotary International.
