K.R. “Ravi” Ravindran, a member of the Rotary Club of Colombo, Western Province, Sri Lanka, has been selected by the Nominating Committee for President of RI in 2015-16. Ravindran will become the president-nominee on 1 October if there are no challenging candidates. Ravindran said his top priority for Rotary will be to increase membership, which he called the bedrock of any organization. “The emphasis on membership has to continue with focus on the younger generation,” Ravindran said. “Additionally, we must seek to attract the just retired and experienced people into Rotary.”

 

"Albert Einstein defined insanity as ‘doing the same thing over and over again and expecting different results.’ In many ways this has been the story of Rotary’s poor membership advance,” he said. “Thankfully, our approach this time has been studied and altered. We have created 22 different membership regions so that each region would develop and execute a plan that would suit that particular region.”

Ravindran said it’s important for Rotarians to share their stories, especially through social media, so others can see the impact Rotary has had in their lives. He said it’s also important for the organization to speak with a consistent voice. “Our identity must remain simple and be based on our core values. It must be clear and straightforward to both our internal and external audience.”