By Brenda Pollack
Chair, District 7780 Public Image Committee
RC of Biddeford-Saco
Thank you to everyone who attended the District Assembly Training and sat in on the Public Image Committee presentation. Thank you to everyone who helped put the materials together for that event.
Our committee’s message ONE VOICE, EVERY CLUB is what we are working towards in 2022. We’re thrilled to offer some assistance with press releases, website development, Facebook ads, and more. We’re asking that each club engage with our committee and commit to the following:
  • Appoint a PI representative who will communicate with our group. Email our Public Image team at:
  • Update your Rotary logo. You can locate the template at > News & Media > Brand Center > Logo > Template
  • Reach out for help with your club website. For more than 100 years, Rotary has united leaders committed to applying their expertise to better their communities. One of the most common ways people in a community learn about Rotary and the good we do is through a club website.
  • Request Facebook assistance. FACTS: 2.9 billion users, Mostly ages 18-54, Reaches over 50% of all Internet users worldwide and 79% in the U.S. 
  • Take a photo of your current Rotary street sign and email it to our team. Summer 2022 - Here’s looking at your Rotary sign. The PI Committee is in discussions with local sign makers to come up with a new design using the new Rotary logo and will work with all clubs to provide a unified image.
Our PI team is committed to helping the clubs in our District improve our public image in 2022. We’re asking each club to reach out for help with these five items. ONE VOICE, EVERY CLUB.
The Public Image committee is also pleased to announce Sarah MacGillivray, of the Bath Sunrise Club, is heading up our Public Relations efforts. Learning how to get a story on the local news is a worthwhile investment of your time that can yield great rewards. Email us for help.  A PI Reporter will contact you and help you get your story out there!
The Group meets every third Thursday of each month at 5pm for a 1-hour meeting via Zoom. If you would like to join us, please email our team at for the link.